For calm and focus, the booth's frame design embraces a clean, minimalist aesthetic with minimal added elements and materials.

A backdrop of faded green-in-green, made from natural fiber fabrics by Kvadrat, aims to create a welcoming atmosphere. The mounting system is functional and straightforward; instead of curtain rails, industrial wires evoke an installation-like feeling, subtly contrasted by home furniture. This simple setup encourages visitors to engage with the displayed products without distraction.